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Consumer Behaviour Meaning, Definition, Concept

 Theory of Consumer Behaviour

Consumer behaviour study the behaviour of individual or a bunch of a customers concerning the way to portion where they are given restricted resources during a way that maximises their level of satisfaction.
Marketing agent refer consumer behaviour as action and decision that consumer takes during purchasing and consuming any particular goods or services.
Consumer behavior is a vital aspect of any business's success. Understanding why and how consumers make purchasing decisions is crucial for companies aiming to develop effective marketing strategies and deliver products or services that align with customer needs.
Product and services square measures purchased by the buyer once it's want arise. Client behaviour is that the study method that concerned once people or teams, purchase or use of products services, ideas to satisfy their want of wishes.
consumer-behaviour, consumer-behaviour-definition, consumer-behaviour-factors
Consumer Behaviour

Consumer behaviour method influenced by the physiological factors like
A) The non-public thinking & angle.
B) Internal factor such as lifestyles, personality etc.
C) External factors such as culture, family, race etc.

What is the concept and definition of consumer behaviour

Consumer behaviour definition is the analysis of all activities of individual, groups, organisation associated with purchase, use and disposal of goods and services.
Consumer behavior is a complex field of study that investigates the multitude of factors affecting individuals, groups, or organizations when making purchasing decisions.
When marketing agent performed different types of research into the psychological, social, cultural, economic, and situational aspects that shape consumer behavior, businesses can gain valuable insights to drive marketing strategies, product development, and customer satisfaction.
Understanding consumer behavior is a key element in building a successful brand and staying ahead in today's competitive market landscape.
Consumer behaviour can be defined as "the dynamic interaction affect & cognition, behaviour and environmental events by which human beings conducts exchange aspects of their lives".
Definition of Consumers Behaviour by Engel, Blackwell and Mansard
Consumer behaviour can be defined as " consumer behaviour is the actions & decision process of people who purchase goods and services for personal consumption".
Definition of Consumers Behaviour by Louden And Bitta - Consumer behaviour can be defined as " consumer behaviour is the decision process and physical activity which individual perform during when individual engage in evaluating and acquiring using or disposing of goods and services.

Nature of Consumer Behaviour

Nature of consumer behaviour influenced by it encompasses a broad range of factors, including psychological, social, and cultural influences, which shape consumer decision-making.

Marketing and Advertising 

Marketing and advertising factors such as product design, price, promotion, packaging, positioning and distribution.
Companies employ various marketing techniques and advertising strategies to influence consumer behavior.
Effective branding, persuasive messaging, and appealing promotions can significantly impact consumer choices.

Situational Factors

External circumstances, such as time constraints, the physical environment, and the occasion, can affect consumer behavior.
For instance, a customer may make impulsive purchases during a sale or choose convenience over quality due to a lack of time.

Psychological factors

Such as buying motives, perception of the product and attitude towards the product. These encompass internal influences such as perception, motivation, learning, attitudes, and personality traits.
Understanding how consumers perceive a product, what motivates them to make a purchase, and how their attitudes and beliefs impact decision-making is crucial for businesses.

Social factors

Such as groups and families. Social influences significantly impact consumer behavior. These include family, friends, social class, reference groups, and culture.
Consumers trends often seek validation and guidance from their social circle, and their choices can be influenced by societal norms, values, and trends.

Undergoes Constant Change

Consumer behaviour is not static because as time pass choice of desire of a consumer keep changing. If it an example As our grew up our desire of product and services are keep changing.

Consumer Behaviour Varies from Consumer to Consumer

Every individual different because their way of seeing different products and services are different. Every consumer behave different.

Importance of Consumer Behaviour

Market segmentation analyzing consumer behavior allows businesses to identify different customer segments based on their preferences, needs, and purchasing patterns.
This segmentation enables targeted marketing strategies tailored to specific consumer groups, enhancing the chances of success.
Product development consumer behavior insights guide product development by helping businesses understand customer desires, pain points, and preferences.
This knowledge empowers companies to create offerings that align with consumer expectations and provide a competitive edge.
Marketing strategy by comprehending consumer behavior, companies can formulate marketing strategies that effectively reach and resonate with their target audience.
A thorough understanding of consumers' decision-making processes helps in crafting compelling messages and selecting suitable marketing channels.
Customer satisfaction knowing what influences consumer behavior enables businesses to deliver exceptional customer experiences.
Satisfied customers are more likely to become loyal patrons and recommend products or services to others, ultimately contributing to the growth and success of a brand.
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