Marketing channel strategies
Marketting Channel Strategy, is procedure or technique used by Company to advertise, promote themselves their products and services to consumers in the market to show their presence and existence in market to make people know about them in market using various marketing Channel and strategies. Because untill people don't know about your company's products and services that you are providing they will not be able to connect to your company and will not be able to survive in market.
Hence, marketing is very important for any business to grow and build their consumer base and target your eligible audience .
But just simple marketing will not work in this era of high competition. To make your business grow you have to adopt adequate planning and strategy, proper and deep market research , understanding consumer behavior their mindset, provide solutions to problems in market and using suitable marketing channels in order to reach your core audience.
If you will use correct marketing strategy and most suitable channels it will bring more sale, conversion to you.
Hence, marketing is very important for any business to grow and build their consumer base and target your eligible audience .
But just simple marketing will not work in this era of high competition. To make your business grow you have to adopt adequate planning and strategy, proper and deep market research , understanding consumer behavior their mindset, provide solutions to problems in market and using suitable marketing channels in order to reach your core audience.
If you will use correct marketing strategy and most suitable channels it will bring more sale, conversion to you.
If you will do unplanned and Strategies marketing you will not be able to perform good in market.
Marketing Channel Strategy simply means use of proper and well developed strategy and planning to be applied while you are going to do marketing of your business through various channels so that it can bring more sales to you and build your audience.
Marketing Channel Strategy simply means use of proper and well developed strategy and planning to be applied while you are going to do marketing of your business through various channels so that it can bring more sales to you and build your audience.
Here is a brief explanation of the marketing channels for different agricultural products like pulses, eggs, vegetables, cotton, oilseeds, fruits, and grains, along with typical examples:
1. Pulses
Channel: Farmer → Village Trader → Wholesaler → Retailer → Consumer
Explanation: Pulses are stored and sold in bulk. They often go through a trader who aggregates from multiple farmers before reaching markets.
2. Eggs
Channel: Poultry Farm → Distributor → Retailer → Consumer
Explanation: Eggs are perishable, so they often move quickly through a short supply chain. Cold storage and efficient logistics are key.
3. Vegetables
Channel: Farmer → Local Market → Retailer → Consumer
or Farmer → Aggregator → Wholesaler → Retailer → Consumer
Explanation: Being highly perishable, vegetables are often sold locally or transported quickly with minimal handling.
4. Cotton
Channel: Farmer → Ginner → Spinner → Textile Mill → Wholesaler → Retailer → Consumer
Explanation: Cotton undergoes processing before becoming a textile. Each stage adds value before reaching the end-user.
5. Oilseeds (e.g., mustard, soybean)
Channel: Farmer → Oil Mill → Wholesaler → Retailer → Consumer
Explanation: Oilseeds are processed into oil. The raw seed is sold to mills, which then distribute oil products.
6. Fruits
Channel: Farmer → Aggregator/Commission Agent → Wholesaler → Retailer → Consumer
Explanation: Fruits are perishable and often pass through regulated mandis or cold chain logistics to reach cities.
7. Grains (e.g., wheat, rice)
Channel: Farmer → Procurement Agency (like FCI) / Trader → Wholesaler → Retailer → Consumer
Explanation: Staple grains may go through government procurement (in India), or private traders for further distribution.
Marketing channel strategy examples
A proper and well planned strategies is a weapon that brings more sales in a business. Various marketing channel areOffline marketing strategy
It includes marketing using offline mediums like banner, posters, templates, cards , public announcement to advertise your products or services to people .
Online marketing strategy
Through online mediums like social media platforms- like YouTube, Facebook, Watsapp, Instagram provides you platform to establish yourself, your brand , your company or products on large scale and make consumer base and grow your business through regular video content.
These social media platforms to run adds promoting your business or products and bring sales .
These social media platforms to run adds promoting your business or products and bring sales .
Affiliate marketing
Helps you to promote your business, brand or product through different online modes like running adds on various social media platforms like Google, YouTube, Facebook, Instagram, Pinterest, adds on website from where people can approach you.
TV advertisement
When ads are shown on television to promote your product and services it is one of the most rich media platform to target very large audience
E-Commerce websites
These are shopping website where you can list your products and and run paid ads to bring traffic on your website from where consumer can buy or access your service directly from your website.
Using shopping e-commerce apps
Apps like Amazon, flipkart, myntra, alibaba etc where you can make your account and list your products and services as a supplier and they promote your products to visitors comming and searching about some product hence they can buy your products from these apps and these platform will also earn their commission in return it is very simple you just have to register yourselves as supplier on these e Commerce apps.
Direct to costumers
In this producers sell his product directly to costumers. With very little and limited marketing.
You can collab with brand, company or people allready having large consumer base to promote your product and business it will help you grow and establish in market very fast rate.
You can become the partner member of any busines organisation whom you can tie up and sell your product directly to them and they will sell that product or service with their brand tag by doing legal partnership with them.
Before choosing any marketing channel you know what is your product or service about and where it should be promoted or advertised so that it must reach proper target audience.
Influencer Marketing: This involves collaborating with social media influencers who have a large following and can promote your product or service to their audience.
5.Email Marketing: This involves sending promotional emails to potential customers who have subscribed to your mailing list.
6.Event Marketing: This involves organizing events to showcase your products or services and interact with potential customers face-to-face.
7.Referral Marketing: This involves incentivizing existing customers to refer new customers to your business.
8.Content Marketing: This involves creating valuable content such as blog posts, videos, and infographics that educate and inform potential customers about your products or services.
9.B to B - when a product or service provided by a one business is consumed directy by other business .
It is important for businesses to choose the right marketing channels based on their target audience, budget, and goals. By using a combination of different marketing channels and strategies, businesses can effectively reach their target audience, build brand awareness, and increase sales.
lets understand it by some examples ;
Let's consider small farmer having small dairy unit wants to sell his milk and milk products in order to sell these what should we the best Suitable marketing Channel and Strategy he should adopt.
The answer is he must adopt that marketing Channel or Strategy which is easy,affordable, and could bring more costumer and sales to him locally.
So, What marketing strategy and channel should be most suitable for him to sell his produce.
Using Online medium through ads, E-Commerce, social media etc is a big foolishness .
The right strategy is he must approach local people and tell them about his dairy, that he has started a dairy and if they wants to buy pure and fresh milk daily they must tell him so that he must deliver milk and other milk products to them or he must open his Milk retali outlet In that are from where local people can directly buy from their.
Or
He can also promote his business using banner, templates, posters stickers and distributed in his are from where people can contact him to buy milk from him
Or he can tie up with milk cooperatives like amul, sanchi etc companies so that he can sell his milk directly to these companies in bulk .
In short words promoting wrong products to wrong audience to waste that's why proper planning, strategy and selection of adequate Channel for for your marketing is very important.
Concept of Channel marketing
1.To grow your brand name in market
2.To connect to large and targeted audience.
3.To generate more sales .
4.To build your space in market by making people know about you and your company your products and services so that they can approach you.
5.To increase awareness and demand of your commodities in market
6.To grow your bussines and earn more and more profit by providing quality services to consumer and winning their trust
Example of marketing Channel Strategy.
Okay, so here's an illustration of a marketing channel approach for a company that sells skincare items made organically:
Example of marketing Channel Strategy :
1. Know Your Target Audience: People who are concerned about their health, especially women between the ages of 25 and 45, are the target audience. They value natural and eco-friendly skincare products.
2. Analyze Your Product: The skincare products are packaged in environmentally friendly materials, contain no hazardous chemicals, and are created from organic ingredients. They are marketed as high-end goods that emphasize efficacy and sustainability.
3. Assess Market Environment : Growing consumer awareness of environmental and health issues is driving a sharp growth in the market for organic skincare products. Niche organic brands and major skincare companies that carry natural product lines are competitors.
4. Set Objectives: Goals include growing brand awareness, reaching a wider market,
What is Channel design Strategy in marketing
In order to efficiently distribute goods or services to clients, channel design strategy in marketing entails figuring out the composition and layout of distribution channels. Among the choices made by this technique are:
1. Channel Types: Deciding between selling to clients directly through direct channels and through indirect channels through middlemen like distributors, wholesalers, or retailers.
2. Channel Length: Selecting the quantity of middlemen that exist between the producer and the end user. Shorter channels require fewer middlemen, but longer channels require more processes.
3. Channel Intensity: Choosing between exclusive (limited outlets), selective (particular outlets), or intensive (many outlets) distribution will depend on the degree of coverage.
4. Channel Functions: Delegating to channel participants the tasks of managing inventories, customer service, marketing, and logistics.